UX Design, Research, Strategy, Design Leadership
Strategic design leader with 20+ years of experience in design strategy, product and service design, and digital transformation in healthcare, e-commerce, and other high-requirement areas.
Proven expertise in human-centered design, research, workshops, journey mapping, service blueprints, and leading teams of UX Designers and Strategists.
Find me at:
PW: cashew-patent-excel-flyer
Design & Strategy
UX/UI Design | Component design | Design strategy | Content strategy | Service design | Digital transformation | Audience definition | Journey mapping | Service blueprints | Healthcare | E-commerce and multi-channel retail
UX Research
Qualitative | Quantitative | User interviews | Focus groups | Ethnographic studies | Survey design and analysis | A/B testing | Usability testing | Heuristic evaluations | User needs assessment | User behavior analysis | Pain point identification
Leadership
Team building, mentoring, and development | Collaborative and innovative culture building | Strategic direction and guidance | Best practices leadership | User-centered approach advocacy
Innovation
Consulting for AI-driven solutions, chatbots, and automation | Design Operations | Process optimization | Design-thinking | Stakeholder management | Co-creation workshops
Producing measurable impact for top ranked hospitals and national brands
Websites
Revenue per appointment increased by 189% for tracked healthcare clients
Powered a $6.4 million online auction for Sotheby’s
Mobile Apps
Nike Global Sales generated $380 million in its first year of deployment
Quarterly revenue expansion from $3.8M to $9M for large academic health systems
Financial Impact
17,000 active monthly users achieved within one year for regional healthcare providers
7,000+ active monthly users for specialized children's hospital applications within one year
